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Cravia, the parent company of Cinnabon, Carvel, Seattle’s Best Coffee,
Zaatar w Zeit and Five Guys, has unveiled Cinnabon’s newly refurbished
branch in Ajman City Centre and welcomed customers to enjoy their
favourite cinnamon rolls in an improved atmosphere that showcases the
brand’s fresh new image. Carvel’ signature soft serve ice creams will
also be available at the newly renovated store, offering customers more
treats than even before. _
_Cinnabon’s new image captures the home-baked goodness of its products
while also incorporating a modern twist that reflects the brand’s
position as a leader in today’s F&B sector. Customers will enjoy a
contemporary atmosphere with gleaming wood finishes complemented by
welcoming lighting. Whether customers are eating in or picking up a roll
to go, they will find their moods lifted by Cinnabon’s fresh look and
_The renovated store is part of the wider Ajman City Centre expansion,
which will double the mall in size and offer customers a refreshed
retail and dining experience. It is one of 39 Cinnabon branches in the
UAE and is the only one located in Ajman. _
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Cinnabon has set up a kiosk at Abu Dhabi World Trade Centre, introducing on-the-go menu for the first time. As expected, the kiosk was well received by visitors and employees of the tower. The in-trend on-the-go menu model perfectly fits into the busy lifestyle of working individuals, and having a kiosk in a location buzzing with such individuals was like putting the missing piece to its place.
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Cinnabon has recently opened a new store in Abu Dhabi mall on the 5th of September, following its closure a few months ago. There is so much to look forward to from this new single concept store. The store, adorned in a fresh new look, welcomed guests to a fabulous ambience, serving their favourite Cinnabon menu, as well as delectable treats and coffee from SBC.
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Adding dazzle to Mirdif City Centre is the new Cinnabon store, which re-opened on 10 June 2017. It feels great to be back, serving Cinnabon fans with a delightful spread of menu. The credit to this noteworthy achievement goes to the Cravia Support department and Cinnabon & SBC team for their dedication and efforts that lead to a successful reopening.
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World Famous Cinnamon rolls brand showcases new image outside USA for first time in UAE
Abu Dhabi, UAE, 31 August, 2016 – Cinnabon has introduced its fresh new brand and image at the first store of its kind outside the USA, in Abu Dhabi Marina Mall. The bakery is only the second worldwide to incorporate Cinnabon’s new style and is one out of over 40 across the UAE.
Cinnabon have rolled out a complete overhaul with its new look, which extends to all elements of the bakery. An extensive array of changes features a new logo, updated staff uniforms and an additional product line. A fresh design for the stylish new dining area features contemporary furniture.
Marwan Kandeel, Multi-Brand Manager of Cravia Group, explains: “Our experience within the UAE market is that our customers desire a fashionable, stylish and modern look, in line with current high-end trends. We invested more greatly in this store than is usual, to cater to the extremely high standards of Abu Dhabi residents and visitors, and to match and exceed the competition in a market with refined offerings.”
Operating under the franchise of Cravia, one of the leading food and beverage companies in the region, the fresh new store incorporates an increased menu selection, comprising of an even greater choice for those seeking out delicious treats. These include America’s favourite ice cream Carvel, and a new range of ‘Whoopies’ products designed for customers on-the-go, all alongside the Seattle’s Best Coffee that customers have grown to love. A greater choice of seating is available for those who wish to take in Cinnabon’s characteristic ambience, with takeout also freely available.
Mr. Kandeel continues, “Although this is only the second store to feature Cinnabon’s new image worldwide it is at the forefront of all our retail outlets. We applied key learnings from the first store change in the U.S., and we are confident we have succeeded in exceeding all expectations with this new opening. We are pleased to have already received positive feedback from our customers on the refined atmosphere and environment, on new selections tried from our menu, as well as our selection of freshly made Cinnabon rolls.”
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Cinnabon UAE celebrated the 30th anniversary of its world-famous cinnamon rolls with a special gathering at its Dubai Festival City branch, which took place on October 7th. Attended by Cravia officials, media representatives, bloggers and VIP guests. the event was packed full of fun and treats. Everyone present had the chance to enjoy delicious Cinnabon samples from the company’s newly-launched birthday cake product, which has been introduced to the menu in honour of the landmark three decade anniversary. Mr. Walid Hajj and Mr. Marwan Kandeel gave small speeches and cut a commemorative cake to mark the occasion.
The week-long anniversary celebrations continued after the gathering had drawn to a close, with the public enjoying limited edition Birthday Cake Bites, Birthday Cake Chillatas and special anniversary merchandise across all Cinnabon stores.
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Cinnabon Deira City Center has reopened on July 17th after an extensive refresh and renovation. With these improvements the customer experience has been enhanced and with a Carvel in store, patrons are able to get all the sweetness they could possibly want.
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We are extremely pleased to announce that Cravia has a new outlet open for business at Dubai Festival City! Cinnabon, Seattle’s Best Coffee and Carvel are all now available at a key location in the mall, ready for patrons to take time out, sit in the large dining area and sample delicious sweet treats. We would like to thank our fantastic team for all of their support in opening this new branch, particularly in the lead up to the Holy Month of Ramadan. We have great expectations from this outlet and are looking forward to seeing strong sales.
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The Dubai Mall Cinnabon outlet has reopened to customers after undergoing an extensive renovation that has given it a fresh new look and feel. Cinnabon’s new makeover incorporates a modern décor designed to keep the brand’s image up with the latest interior trends and to provide a more appealing ambience for Cinnabon lovers as they enjoy the company’s famous baked treats. Visitors to The Dubai Mall Cinnabon eatery can, of course, continue to pair their choice from its range of the world-famous Cinnamon rolls with a delicious hot or cold beverage from Seattle’s Best Coffee to create the ultimate refreshment experience in the most comfortable and relaxing of environments.
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Letting the good times roll, children got to make their own cinnamon rolls this DSS at Dubai Marina Mall from the 10th of July to the 16th in a special day for the entire family. The kids had some serious fun as they got to spread, roll, sprinkle, and bake their very own Cinnabon® roll. To make it all more fun, children took home a certificate, along with a Cinnabon® apron and bandana, to certify their statuses as little Cinnabon® Chefs. For the icing on the roll, the kids got to take home their creations to eat and enjoy. If that weren’t enough, the day also included face painting, colouring and a whole lot of Cinnabon® coupons.g.
With the help of Cinnabon staff, children will spread dough, smearing it with chocolate and cinnamon. They will then roll the dough into the famous Cinnabon rolls before they are sent for baking. After the baking is done children will frost the rolls and ornament them so they can be taken home in a special pack.
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United Arab Emirates, 28 October 2011 – After 26 years of making the world’s best cinnamon rolls, Cravia – parent company of much loved franchises – Cinnabon, Seattle’s Best Coffee and Zaatar W Zeit is reinventing the favourite ‘snack cake’ by launching Cinnabon cupcakes in the UAE. “Cupcakes are well-known and well-loved, you can enjoy them sitting down or on-the-go, and they fit perfectly with our current baked-goods and specialty beverages,” said Walid Hajj, CEO of Cravia. “We went back to our roots and worked with the creator of our famous Classic Cinnamon Roll to bring this new product-line to life. We spent a full year testing over 550 different recipes and secret ingredients to get our cupcakes just right – moist, irresistible, high quality and worthy of the Cinnabon name.” Hajj adds “Cinnabon Cupcakes will take the market by a storm because we have an advantage of scale and competitive pricing that our customers will benefit from. Cinnabon Cupcakes is starting with 25 outlets opening simultaneously across different locations in the UAE. None of our competitors can match the exposure we have.” Baked fresh daily in store, the new line includes three delicious flavours: – Chocolate Passion: Moist, decadent chocolate cake topped with rich, chocolate buttercream frosting – Vanilla Bliss: Moist, divine vanilla cake topped with luscious, vanilla buttercream frosting – Red Velvet: Moist, red velvet cake – a cross between vanilla and chocolate flavour – topped with Cinnabon signature cream cheese frosting and with sprinkles and candy hearts. Cinnabon cupcakes come in individual servings and in four-count, half-dozen and dozen packs, making them perfect for a snack on-the-go, for parties or as gifts. Design customization available upon request. “Our motto is that Life Needs Frosting®, so Cinnabon cupcakes are the perfect way to put a little frosting into your day,” added Hajj. “Our Cinnabon cupcake dough is so special that even if you don’t eat them fresh out of the oven, they will stay moist for days after you leave the bakery. You might have tried cupcakes before, but once you eat a Cinnabon cupcake, you will realise that ‘Anything else is just a CupFake! ™’” .
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United Arab Emirates, 14-20 December 2011 –
From 14th to 20th December, children were excited to take part in decorating their own Cinnabon Cupcake for Christmas in Dubai Marina Mall. They sprinkled and garnished, drizzled and sprayed, and created delightful looking cupcakes to take home. The children were overjoyed, excited, and had loads of fun, and at the end of the day, they were then presented with a certificate to congratulate them on their decorating talents.
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Cinnabon is celebrating Mother’s Day with one-of-a-kind rolls, while helping children with autism in the UAE. –To the world she may just be another person, but to you, she is the world. Saying ‘I love you’ with Cinnabon is a special treat this Mother’s Day, and helping children with autism, makes the whole day that much sweeter. Cinnabon, the world famous cinnamon rolls, represented by Cravia in the UAE, is celebrating Mother’s Day at the Dubai Mall from 18-21 March with a fun-filled day where children can decorate their very own roll, any way they like, as a creative token of love for their mothers. The final masterpiece will be wrapped in a special Mother’s Day package to the delight of mother’s all over the UAE. Cinnabon will present children who specially created something for mom with their very own “Certificate of Appreciation”. Speaking about the event, Cinnabon and Seattle’s Best Coffee Brand Manager, Marwan Kandeel, “We know that a smile is the absolute best gift a mother can receive from her child. That’s why we’re celebrating with an activity that both of them can enjoy together. More than just the gift, it’s about the lasting memories that will linger long after the Cinnabon is gone.” Children will donate AED10 for the opportunity to make their own special roll for mom. Cinnabon will then donate the proceeds to Dubai Autism Center. “At Cravia, we believe in the importance of giving back and investing in the community to establish strong bonds while perpetuating the image of our brand. The proceeds of the event will go to bringing smiles to more faces, and a great lesson for the children because helping others can be fun, and it should be.” Join Cinnabon on 18 – 21 March from 4:30 – 8 pm at the lower ground level in the Dubai Mall to make a one-of-a-kind roll, because no mother is the same, and our gifts shouldn’t be either.
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Roses are red, Cinnabon is sweet, make this Valentine special, with a Cinnapack treat. Cinnabon, the producer of the world famous cinnamon rolls, is making this Valentine the sweetest smelling yet. Now with every purchase of Cinnabon’s Cinnapacks from the 7th up to the 14th of February, lovers get 25% off a Valentine Bouquet from 800-flower in Dubai Marina. Cinnapacks are a great way to delight in the fresh fabulous flavour anytime, anywhere. These pieces of heaven capture the exquisite taste of Cinnabon rolls made with premium Indonesian cinnamon “Makara” and topped with rich cream cheese-based frosting. Valentine’s Day is not the only good reason to visit your nearest Cinnabon; they’ve added chocolate to their Center of the Roll product. How many of you eat around the Cinnabon, saving the soft centre for last, anxiously awaiting the mouth-watering treat coming your way? Cinnabon came up with a way to capture this tantalizing treasure, from the very first bite. Now, in chocolate, these captivating treats are even better. Visit your nearest Cinnabon available all over the UAE; because this Valentine you don’t have to choose between flowers and sweets, surprise them with both.
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Cravia is pleased to announce the opening of the new Cinnabon Micro Bakery in Bawabat Al Sharq Mall in Abu Dhabi.
Once again, the team needs to be thanked for the outstanding support – as BAS Mall was confirmed on April 13th 2013 and in less than one month it was signed, built and opened!
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Children from across the Emirate had the chance to decorate a roll at The Dubai Mall as a part of the Culinary Promotion month that started on May 19th.
A Cinnabon kiosk was set up on the Ground Floor at the Waterfall Atrium, for kids to design and shape their favorite roll the way they like, while also being able to take part in face painting and other colouring activities. There were also balloons for the kids to take home along with their decorated rolls and cupcakes.
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Visitors to Souk Madinat Jumeirah and the Ibn Battuta mall can now enjoy delicious Cinnabon rolls in a newly refurbished setting. Both locations have reopened to serve customers their favourite Cinnabon products following an extensive upgrade to their facilities. The revamped outlets at the traditional Bedouin-styled Madinat Jumeirah and the North African-themed Tunisian Court at Ibn Battuta offer cosy new seating areas, meaning that patrons can unwind with a fresh Cinnabon pastry and a blended beverage from Seattle’s Best Coffee happily ensconced in a comfortable and relaxing environment. And if it’s other fare that tickles the palate, Cinnabon serves up a number of delightful alternative delightful treats, including scoops of Carvel Ice-Cream – America’s favourite soft served ice-cream since 1929.
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This year Cinnabon celebrated Mother’s Day with customers by offering the following promotion:
One Mini Chocobon Roll; which is the star product, coupled with an 8oz. SBC Cappuccino for only AED 15.
The combination of one of the most popular Mini Rolls with one of the best-selling hot drinks made it a popular choice for moms everywhere! The promotion ran from Thursday March 14th to Thursday March 21st.
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March 14th saw the opening of Mushrif Mall’s Cinnabon and Carvel stores – meaning more happiness is being spread through Abu Dhabi!
Special recognition must go to the Team in Abu Dhabi for the hard work and long working hours. This includes Yunus, Hem, Nemencio, Ferdinand, Islam, Fahd and Mustafa – you are all great assets for Cravia. Keep up the hard work!
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The Dubai International Airport Cinnabon kiosk has been recently upgraded to a SBC, CNB and Carvel café – the Cravia Triple Combo – and is now serving a huge variety of products in a modern and comfortable dining area.
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Cinnabon was recently awarded Superbrand status by the UAE Superbrands Council!
The council is focused on promoting branding excellence across the UAE and highlighting the discipline of branding. Thanks to everyone who helped make this happen.
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In celebration of the UAE’s 41st National Day, and as part of our promise to continue to reach out to the community, the management and staff of Cinnabon UAE ventured to the Elderly Nursing Home in Ajman. The volunteers made UAE flags out of candy and colored frosting to give to the elders, it was a wonderful experience and the perfect way to honor National Day. Overall, we were delighted with the turnout and there were big smiles to be found on the faces of our elders.