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2012-02-27

Cravia Brands Named Franchise Partner of the Year !

Cravia recently won its third consecutive title as ‘Franchise Partner of the Year’ for its Cinnabon and Seattle’s Best Coffee operations at the Focus Brands Worldwide convention held in the Bahamas that gathered 2,010 franchise partners.
Being the third win for the company, Cravia continues to be a leader in the franchise community for its strong operations and the highest level of execution. Each year, Cravia consistently achieves above and beyond Focus Brand’s expectations, keeping their values, marketing messages and standards in every endeavour. Their continued great performance has also led Focus Brands to collaborate with Cravia on several occasions, to host and train its new partners.  
“We appreciate each award as it highlights the hard work and dedication that we consistently put forth in order to make our franchises stand-out for their quality in the region. In order to keep this winning streak, Cravia continues to make sure its operations are an example for others to follow,” said Cravia CEO, Walid Hajj.
Taking place every two years; The Focus Brand Worldwide Awards honour excellence among worldwide franchisees. In addition to winning ‘Franchise Partner of the Year’, Cravia was also recognised for excellent sales in 2009 and 2010 for Cinnabon, coming in first for Abu Dhabi Corniche and second for Mirdif City Centre respectively. Seattle’s Best Coffee was also recognised as having the second best sales in 2010 for Mirdif City Centre and the British Embassy in Abu Dhabi, and third in 2009.